“Selling” Square Dancing To New People

This article describes some dos and don'ts when talking to new people about square dancing. How to best make it appealing and engage their interest ... Read More

174 Prospecting Ideas

Timberline Toppers is a club that has dramatically grown their membership by creating an effective plan and executing it repeatedly. One element of that plan is to use a variety ... Read More

2019 IAGSDC Survey Results

This document summarizes the results of a survey taken by the IAGSDC of their member clubs to understand what efforts were being made towards recruitment and retention of dancers and ... Read More

64th US National Keynote by Ted Lizotte and Paul Cote

This article contains a link to the inspiring keynote presentation Ted Lizotte and Paul Cote gave at the 64th NSDC in 2015 ... Read More

66th US National Keynote by Eric Henerlau

This article contains the text of a keynote address by Eric Henerlau at the 66th US National in Cincinnati in 2017. It is full of great ideas for growing square ... Read More

Accelerated Learning Program for Squares (ALPS)

The ALPS program that I have been using for the last several years is not original to me. It is an adaptation of a number of different concepts such as ... Read More

Advertising Brochure Stressing Health Benefits

IDEA: It is a different approach. I am stressing the health benefits of square dancing. The idea is we will get these rack cards professionally printed. We will buy the ... Read More

Alberta Chatter Newsletter

The Alberta Chatter newsletter is published every six to eight weeks. It contains articles on promotion, member retention, and general interest articles, as well as a regular column by a visually impaired dancer, ... Read More

ANSSRDT Newsletter

Association of Nova Scotia Square and Round Dance Teachers Newsletter. Published semi-annually in conjunction with each meeting. Each issue includes handout material for the caller workshops. Digital issues available since ... Read More

Approaching Malls With Vacant Storefronts for Demo Spaces

Check out this article in today's Chicago Tribune. Our club reached out to a local shopping mall with lots of empty storefronts. The management company was very interested in bringing ... Read More

ARTS Letter Containing Promotional Materials (Aug 2017)

This letter from the ARTS organization contains promotional materials and plans useful to clubs planning to start a new class ... Read More

BC Westsyde Squares Recruits 29 New Dancers

This story describes how Westsyde Squares in British Columbia used marketing savvy and well targeted advertising to recruit a large new contingent of dancers. It contains a lot of great ... Read More

Behind The Mike Newsletter

Barry Wonson edits an Australian caller newsletter called Behind The Mike. It consistently presents a wealth of useful information for callers and dance leaders. You can subscribe to have editions ... Read More

Building For Tomorrow

This presentation handout contains details from the education session delivered by Mike Hogan and Justin Russell on strategies for rebuilding ... Read More

Buy Advertising Space In Your Local Mall

Blue Bonnet Squares in Houston bought an advertising display in a local mall to advertise their classes ... Read More

CALLERLAB 2021 Keynote Address by Mike Seastrom

At the virtual Annual General Meeting held in March 2021 Mike Seastrom delivered an inspiring keynote address focusing on the importance of making sociability a more prominent element of our ... Read More

CALLERLAB Square Dance Marketing Manual

This square dance marketing plan has been developed by CALLERLAB members in support of our mission: “To foster the art of square dance calling, and improve caller skills.” Just like ... Read More

Class In 3 Days – Four Corners Area

So in the fall of 2003 the club decided to try a different approach. We had heard about the accelerated lesson program at the 52nd National Square Dance Convention® and ... Read More

Club For Classes – Only

The Boomerangs is a club that is not a club. We are not a dancing club; rather we are a teaching council with multitiered classes. We exist for one purpose, ... Read More

Collection Of Marketing and Recruiting Articles

Claudia Littlefair is the editor of the Alberta Chatter newsletter. This edition provides a wonderful compilation of a number of articles dealing with advertising, marketing, promotion, and recruiting ... Read More

Collections Of Images Related to Square Dancing

This summary article contains a table that points to a number sources for images and posters related to square dancing. They can be quite useful for marketing or creating flyers ... Read More

Cuesta Squares: A Social Success

This is the story of Cuesta Squares which is an LGBTQ club that dances in San Luis Obispo, CA. It is different in that it is told by a new ... Read More

Duke City Singles and Doubles – a Revival Story

In 2012 the club was very close to folding due to lack of members so new club leadership took responsibility to develop a growth strategy. The result – by 2017 ... Read More

Experience Using the Nest System in Calgary, Alberta

The Banff Trailers Club dance every second Saturday, and have New Dancer lessons every Monday night. Each September several New Dancers would join, but due to factors such as illness, ... Read More

Experimental Lesson Systems

This article summarizes several experimental approaches to teaching new dancers known to be in use at the time of writing. All of these systems are aimed at the recruiting of ... Read More

Fast Track To Mainstream In Iowa

The purpose of this article is to relate our very positive experience in early 2007 with teaching the CALLERLAB Mainstream program using the “Fast Track” (or accelerated) approach. We are ... Read More

Fun Nights – Introduce Square Dancing

One of our members runs a local bed and breakfast which happens to be an old farm (Victorian farmhouse and a big old barn). At his suggestion, we’ve started having ... Read More

Gnat Boxers (Wooster, Ohio) New Class

The Gnat Boxers of Wooster, Ohio have 22 members in their new dancer group for the 2002-2003 dance year. They have 4 singles, 2 men and 2 women, and 9 ... Read More

Growth In Dallas/Ft. Worth

An account of how clubs in Texas increased their membership by rethinking how they approached recruiting and lesson plans ... Read More

Growth Thru Classes – Greenville, PA

An encouraging story about a club rejuvenating itself ... Read More
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