Multi-Cycle Success

There is some good news for square dance clubs that want to grow. A solid solution is available to help any club willing to be smart and progressive. But the ... Read More

New Dancer Class (Washington State)

This report was received from Robert Hurst with a report from Don Wood regarding a New Dancer class in Washington state. The report indicates that good advertising, hard work, and ... Read More

New Dancer Coordinator

Does you club have an officer who has the job of organizing and catering to your new dancers? If not, you should think about it. This document describes what the ... Read More

New Dancer Marketing Website with Free Promotional Videos

The CALLERLAB Marketing Committee teamed up with Sleight Advertising of Omaha, NE to create a new professional web site and series of videos available to callers, clubs and local associations ... Read More

New Dancer Promotion

Report from Bill and Marge Webb, Brecksville Squares. They report information of actions the club took to increase the number of new dancers in the club. Very helpful information for ... Read More

New Dancers – (Crosstrailers – Warren, OH)

We have enjoyed thirty-seven new dancers (students) for lessons this year ….. thirty-seven! Our lesson nights have ten to eleven squares, and yes, they are a bit noisy with all ... Read More

New Dancers From The Home Schooling Community

Caller Ian Craig describes how Silver City Squares in Oregon experienced a sudden influx of new dancers by connecting with the home schooling community in their area ... Read More

NNJSDA Keynote Addresses From Roy and Betsy Gotta

At the Northern New Jersey Square Dance Association annual convention in 2018, Betsy and Roy Gotta delivered individual keynote addresses. Together, these presentations provide a wealth of insights and suggestions ... Read More

No Experience Dance at a Local YMCA

The Mount Baker Council in the Seattle area had good success running a “No Experience Necessary” dance in partnership with a local YMCA ... Read More

No Experience Necessary Dances

Report from Dave Harry describing how combining a "no experience necessary" floor with a Mainstream dance introduced 15 squares of non-dancers to our activity ... Read More

North Shore Squares – Zero to 50 in 18 Months

Bruce Holmes is the caller for a new club in Evanston, ILL called North Shore Squares, which at the time of this writing has been in operation for about 18 ... Read More

Ohio – Class Promotion

At the meeting of the Central Ohio Council of Dance Clubs (COCDC) on May 4, 2009, it was announced to the council representatives that we were forming a group to ... Read More

Operation Frontier – 2015, Milford, OH

If you think it’s inevitable that square dancing is destined to decline, ask any member of Frontier Squares from Milford, Ohio – and they’ll offer a different opinion ... Read More

Otonabee Squares – Success Starting a New Club (2009)

Report from Jean and Howard Lander about their success in starting up a new club in Peterborough, Ontario. The report contains much interesting information about how they advertised, promoted, and ... Read More

Planning To Implement SSD

During the pandemic a long series of online seminars called the Corona Learning Assistance Seminar Series (C.L.A.S.S) was presented. One of them, delivered by Jeremy Butler, explained the planning and ... Read More

Promotional Ideas From the Johnny Appleseed Club (Mansfield, OH)

This article describes the steps the Johnny Appleseed Square Dance Club went through to build a successful class ... Read More

Promotional Materials

This collection contains pointers to a variety of ready-made promotional materials, such as posters, flyers, and brochures. Some are generic, some are more specific to a club or dance. Some ... Read More

Promotional Video – This Is Modern Pattern Dancing

This 6 minute promotional video shows some of the top modern callers, a variety of dance floors, ages, and dress. and shows how square dancing has evolved from its earliest ... Read More

Promotional Video for Do Si Squares in Indiana

This 5-minute video was produced by WTIU Public Television from Indiana University. It presents Do Si Squares of Noblesville, Indiana. It contains interviews with dancers, club officers, caller, and cuer ... Read More

Promotional Video from California

This promotional video was produced in 2019. It shows an attractive collage of slides depicting dancers having fun over a soundtrack of Dan Nordbye doing a singing call ... Read More

Promotional Video From Maine

This 28 minute video was produced by Dave Wilkinson in cooperation with the Sage Swingers in Maine. It does a great job of describing a little square dance history, explaining ... Read More

Promotional Video from Minnesota

This 4 minute promotional video features an interview with caller Dan Sahlstrom of Minnesota describing what MWSD is, what it's like, who can do it, and how to learn more ... Read More

Promotional Video Showing Square Dancing and Others

The video was created by a member of the Cal Poly Country Line Dancing Club and includes clips from when Darren Gallina, Square Dance Caller was teaching them. It shows ... Read More

QR Codes

Claudia Littlefair provided this useful information about using QR codes on posters and websites. It describes what a QR code is and how you can generate them for free. This ... Read More

Recruit Exchange Students

IDEA: Many universities and colleges have exchange student programs or foreign student programs where young people come from other countries to advance their education. Often these students are interested in ... Read More

Recruiting Old & New Dancers (Belles and Beaus-Pomeroy, OH)

The Belles and Beaus of Pomeroy, Ohio had a new dancer group of 7 couples and 3 singles in 2002. Their success in recruiting was attributed to two activities. Several ... Read More

Recruiting Success – Square Benders (2002)

The Square Benders are currently one of the larger clubs in the Milwaukee, WI area with 22 couples and 13 singles. Their 2002-2003 new dancer group has 5 couples and ... Read More

Recruitment

Some ideas from Tim Marriner on the subject of recruiting new dancers to a club ... Read More

Restructuring El Camino Reelers Classes

El Camino Reelers in the San Francisco area was suffering a steady year-by-year decline in dancers and decided to reinvigorate their membership with a new approach to recruiting and teaching ... Read More

Rocky Mountain Recruiting Plan

This detailed recruiting plan was abstracted from the CALLERLAB Marketing Manual. The report includes some success story examples and the Rocky Mountain Recruiting Plan is one of them. This article ... Read More