Promotional Ideas From the Johnny Appleseed Club (Mansfield, OH)

This article describes the steps the Johnny Appleseed Square Dance Club went through to build a successful class ... Read More

Promotional Materials

This collection contains pointers to a variety of ready-made promotional materials, such as posters, flyers, and brochures. Some are generic, some are more specific to a club or dance. Some ... Read More

Promotional Video – This Is Modern Pattern Dancing

This 6 minute promotional video shows some of the top modern callers, a variety of dance floors, ages, and dress. and shows how square dancing has evolved from its earliest ... Read More

Promotional Video from California

This promotional video was produced in 2019. It shows an attractive collage of slides depicting dancers having fun over a soundtrack of Dan Nordbye doing a singing call ... Read More

Promotional Video from Minnesota

This 4 minute promotional video features an interview with caller Dan Sahlstrom of Minnesota describing what MWSD is, what it's like, who can do it, and how to learn more ... Read More

Promotional Video Showing Square Dancing and Others

The video was created by a member of the Cal Poly Country Line Dancing Club and includes clips from when Darren Gallina, Square Dance Caller was teaching them. It shows ... Read More

Recruit Exchange Students

IDEA: Many universities and colleges have exchange student programs or foreign student programs where young people come from other countries to advance their education. Often these students are interested in ... Read More

Recruiting Old & New Dancers (Belles and Beaus-Pomeroy, OH)

The Belles and Beaus of Pomeroy, Ohio had a new dancer group of 7 couples and 3 singles in 2002. Their success in recruiting was attributed to two activities. Several ... Read More

Recruiting Success – Square Benders (2002)

The Square Benders are currently one of the larger clubs in the Milwaukee, WI area with 22 couples and 13 singles. Their 2002-2003 new dancer group has 5 couples and ... Read More

Recruitment

Some ideas from Tim Marriner on the subject of recruiting new dancers to a club ... Read More

Restructuring El Camino Reelers Classes

El Camino Reelers in the San Francisco area was suffering a steady year-by-year decline in dancers and decided to reinvigorate their membership with a new approach to recruiting and teaching ... Read More

Rocky Mountain Recruiting Plan

This detailed recruiting plan was abstracted from the CALLERLAB Marketing Manual. The report includes some success story examples and the Rocky Mountain Recruiting Plan is one of them. This article ... Read More

Rocky’s Success Story

Three years ago the Rocky Mountain House Whirlaways were struggling to hold their own. This spring they already have 2-1/2 squares signed up and paid for, for next fall, and ... Read More

Rutgers Promenaders Rebuild

Report from Ken Robinson describing how Rutgers Promenaders rebuilt their club after a period of decline ... Read More

Sample Radio Ads From Montana

Hunter Keller voiced four professional radio spots to advertise his beginner classes in Montana. Their first usage generated about 25 new dancers and a second round an additional 16. Each ... Read More

Saturday Classes (Martinez, CA)

What?...a Saturday morning square dance class? Why not! People take walks, run, ride a bike, walk the dog, or go to a gym for exercise on Saturdays. Why not learn ... Read More

Save Square Dancing With SSD

This story by two of SSD's most prominent practitioners goes over the rationale and usage of the system and how it has been shown to address square dancing's most prominent ... Read More

Signs Speak Volumes

IDEA: This article abstracted from the November 2015 edition of the Alberta Chatter newsletter describes how a club uses innovative signage as an aid to recruiting new dancers ... Read More

Small Town Club Has 5 Squares of Beginners

The Town of Strathroy has a population base of about 8,500, located about 35 km west of London, ON. Including some surrounding rural areas the natural catchment area is about ... Read More

Social Square Dance (SSD), an Introduction and Overview by Barry Johnson

In this one hour video presentation Barry Johnson provides a comprehensive introduction and overview of the Social Square Dance (SSD) program. He draws on his own personal experience, the observed ... Read More

Square Dance Video – Background

This report provided Questions and Answers concerning the Square Dance Video produced by the Minnesota square dancers ... Read More

SSD Documentation and Support Materials

This article collects in one place documentation and materials that support the use of the SSD system. Some were created by the CALLERLAB SSD Committee while others were created by ... Read More

SSD FAQ (Frequently Asked Questions)

Those who are considering use of the Social Square Dance (SSD) system usually have many questions about how it works, the best way to implement it, and the issues they ... Read More

SSD In A Nutshell

This the documentary equivalent of an "elevator speech" for SSD that quickly outlines the benefits, explains the approach, and directs readers to further appropriate information. It's an excellent introduction to ... Read More

Success Story Growing Classes

Report from Don Wood describing how they revised their beginner offerings to increase their recruiting success ... Read More

Success Using Fast Track in Edmonton, Alberta

An account of how using a Fast Track program helped to reinvigorate the Country Sunshiners club ... Read More

Teaching Beginners on Zoom

Have you wondered if it might be possible teach beginner dancers via Zoom? Ray Brendzy has been doing just that during the pandemic. He has made video recordings of his ... Read More

Teen Dancing (Petaluma, CA)

This is a report on teen dancers in Petaluma, CA as reported in the Press Democrat By Janet Parmer ... Read More

Three Promotional Videos From Sweden

Three short promotional videos posted to YouTube by Jon Hansell Nilsson from Sweden. All are under two minutes long ... Read More