Happy Time Squares, Lawrence KS

In four years the Happy Time Squares in Lawrence, Kansas, went from zero to 140 members! ... Read More

Health Benefits Article Posted by Ontario Square & Round Dance Federation

This article was posted on their website by the Ontario Square and Round Dance Federation. It discusses the health benefits of square dancing and also contains links to other materials ... Read More

Health Plan Newsletter Extols Square Dancing

SCAN is a health plan that publishes a newsletter for its members. The January 2016 edition contained an article talking about the benefits of square dancing for physical, social, and ... Read More

Ian Henzel Plan For Square Dance Recruitment

Ian Henzel is the creator of the Henzel Plan, which is a multi-phase, multi-armed approach to recruiting new people to join square dance clubs ... Read More

Ideas for Creating Social Connections

Cory Geishauser provides some ideas for stimulating socialization by getting people to ask questions about each other ... Read More

Include Non-Dancer Events At Festivals and Conventions

IDEA: We used to go to an annual 1-day festival. In the evening they had a non-dancer hall. We could bring non-dancing friends and they would spend a couple of ... Read More

Innovative Program For New Dancers Revives Dying Club

This is the second year that our Strathmore club, just east of Calgary, used ‘The Nest’ program for new dancers. What this method has meant for us in Strathmore is ... Read More

Larkspur Tam Twirlers – Invite Public

Realizing a marketing opportunity in having the non-dancing public see a large Saturday dance, the club recently advertised their dance to the general public. Non-dancers were invited to attend at ... Read More

Leadership Seminar

In March 2003 the Akron Area Square and Round Dance Federation sponsored a Saturday afternoon Leadership Seminar for all member clubs and clubs from the neighboring Federations. All area callers ... Read More

Lee Kopman on the Phil Donahue Show

Lee Kopman created more calls used in contemporary square dance than any other individual, some 350 or more. In 1980, he appeared on the Phil Donahue Show and presented this ... Read More

Marketing On A Shoestring Budget

This video shows the keynote address at the 2014 CALLERLAB convention in Reno, Nevada. It spawned the now famous catchphrase that "Nobody is talking about square dancing because nobody is ... Read More

MCASD Toolbox Collection

The Metropolitan Chicago Association of Square Dancers (MCASD) hosts a "toolbox" page that lists a variety of items that are useful for promoting square dancing and recruiting new dancers. They ... Read More

Media Articles on Square Dancing

This summary article contains a table (see below) that points to a number of media articles about square dancing or people involved in square dancing. They frequently contain information useful ... Read More

Minnesota Promotional Website

This Minnesota website is an example that promotes MWSD and serves as an entry point for people who are interested in learning to dance ... Read More

Morrison Grand Squares – Zero to 60 in Two Years

Morrison Grand Squares in Morrison, IL went from zero to 60 members in just two years. This item shows how they did it and provides details of their marketing plan ... Read More

Mountaineers 2017 Class

This year, Jim Langdon introduced the Rocky Mountain Recruiting Program to the Mountaineers. Although we had been doing a lot of the pieces of the program, we adopted the entire ... Read More

Multi-Cycle Program X Plan from Gardner Patton

In the past there have been plans that provide for a Program with less calls (ABC, Community Dance Program, Basic 1, etc.) with little thought to moving those folks who ... Read More

Multi-Cycle Success

There is some good news for square dance clubs that want to grow. A solid solution is available to help any club willing to be smart and progressive. But the ... Read More

New Dancer Class (Washington State)

This report was received from Robert Hurst with a report from Don Wood regarding a New Dancer class in Washington state. The report indicates that good advertising, hard work, and ... Read More

New Dancer Coordinator

Does you club have an officer who has the job of organizing and catering to your new dancers? If not, you should think about it. This document describes what the ... Read More

New Dancer Promotion

Report from Bill and Marge Webb, Brecksville Squares. They report information of actions the club took to increase the number of new dancers in the club. Very helpful information for ... Read More

New Dancers – (Crosstrailers – Warren, OH)

We have enjoyed thirty-seven new dancers (students) for lessons this year ….. thirty-seven! Our lesson nights have ten to eleven squares, and yes, they are a bit noisy with all ... Read More

NNJSDA Keynote Addresses From Roy and Betsy Gotta

At the Northern New Jersey Square Dance Association annual convention in 2018, Betsy and Roy Gotta delivered individual keynote addresses. Together, these presentations provide a wealth of insights and suggestions ... Read More

No Experience Dance at a Local YMCA

The Mount Baker Council in the Seattle area had good success running a “No Experience Necessary” dance in partnership with a local YMCA ... Read More

No Experience Necessary Dances

Report from Dave Harry describing how combining a "no experience necessary" floor with a Mainstream dance introduced 15 squares of non-dancers to our activity ... Read More

North Shore Squares – Zero to 50 in 18 Months

Bruce Holmes is the caller for a new club in Evanston, ILL called North Shore Squares, which at the time of this writing has been in operation for about 18 ... Read More

Ohio – Class Promotion

At the meeting of the Central Ohio Council of Dance Clubs (COCDC) on May 4, 2009, it was announced to the council representatives that we were forming a group to ... Read More

Operation Frontier – 2015, Milford, OH

If you think it’s inevitable that square dancing is destined to decline, ask any member of Frontier Squares from Milford, Ohio – and they’ll offer a different opinion ... Read More

Otonabee Squares – Success Starting a New Club (2009)

Report from Jean and Howard Lander about their success in starting up a new club in Peterborough, Ontario. The report contains much interesting information about how they advertised, promoted, and ... Read More

Planning To Implement SSD

During the pandemic a long series of online seminars called the Corona Learning Assistance Seminar Series (C.L.A.S.S) was presented. One of them, delivered by Jeremy Butler, explained the planning and ... Read More