Squaring Up: A Film About Square Dancing

This 12 minute video shows the unique world of the square dancing community and the passion participants have for dancing. It features the story of a blind dancer in Calgary, ... Read More

British Columbia Library of Promotional Materials

This page includes a large collection of promotional materials gathered or created for the BC Square & Round Dance Federation. It includes posters, brochures, videos, music and instructional materials, and ... Read More

Formation to Formation

Daryl Clendenin is an Accredited Caller Coach who has taught scores of caller schools. In the attached document, Daryl discusses the elements of formation management: moving smoothly and intentionally from ... Read More

New Dancer Marketing Website with Free Promotional Videos

The CALLERLAB Marketing Committee teamed up with Sleight Advertising of Omaha, NE to create a new professional web site and series of videos available to callers, clubs and local associations ... Read More

Mental Image Calling (Ackerman & French)

Type Document Author Bill Ackerman and Rob French Date 2021-04-15 Links Document PDF Description This 132-page document by Bill Ackerman and Rob French provides an analysis and extension of Don ... Read More

Multi-Cycle Success

There is some good news for square dance clubs that want to grow. A solid solution is available to help any club willing to be smart and progressive. But the ... Read More

MCASD Toolbox Collection

The Metropolitan Chicago Association of Square Dancers (MCASD) hosts a "toolbox" page that lists a variety of items that are useful for promoting square dancing and recruiting new dancers. They ... Read More

Winning Ways (2003/2009/2018) Sage Swingers

In the various square dance magazines and web sites you can read how square dance clubs and national organizations have plans for advertising square dancing, for “improving” our public image, ... Read More

New Class Promotion, South Milwaukee, WI

Hard work and perseverance has paid off for the 49’ersSquare Dance Club of South Milwaukee, Wisconsin. There are 24 new dancers in their 2002-03 class. Their promotional efforts started in ... Read More

Recruiting Success – New Zealand

A number of clubs in New Zealand have had much better success than usual attracting new dancers this year. None of us are quite sure why, but we think it ... Read More

New Dancers – (Crosstrailers – Warren, OH)

We have enjoyed thirty-seven new dancers (students) for lessons this year ….. thirty-seven! Our lesson nights have ten to eleven squares, and yes, they are a bit noisy with all ... Read More

Class In 3 Days – Four Corners Area

So in the fall of 2003 the club decided to try a different approach. We had heard about the accelerated lesson program at the 52nd National Square Dance Convention® and ... Read More

Ohio – Class Promotion

At the meeting of the Central Ohio Council of Dance Clubs (COCDC) on May 4, 2009, it was announced to the council representatives that we were forming a group to ... Read More

Accelerated Learning Program for Squares (ALPS)

The ALPS program that I have been using for the last several years is not original to me. It is an adaptation of a number of different concepts such as ... Read More

Multi-Cycle Program X Plan from Gardner Patton

In the past there have been plans that provide for a Program with less calls (ABC, Community Dance Program, Basic 1, etc.) with little thought to moving those folks who ... Read More

Signs Speak Volumes

IDEA: This article abstracted from the November 2015 edition of the Alberta Chatter newsletter describes how a club uses innovative signage as an aid to recruiting new dancers ... Read More

Using The 12 Session Twice Per Week Program in Red Deer, Alberta

For the 2014-15 square dance season, the Red Deer Square Dance Club decided to try something new and untested for introducing New Dancers to square dancing. Instead of the usual ... Read More

Teaching Styling

Presentation on the how's and why's of teaching styling to new dancers. How styling can help you and your dancers to succeed. Functional styling that helps dancers succeed and feel ... Read More

Recruitment

Some ideas from Tim Marriner on the subject of recruiting new dancers to a club ... Read More

Why We Should Care About On-Line Marketing

This an article extracted from the October 2016 edition of the Alberta Chatter newsletter edited by Claudia Littlefair. In the article Claudia examines the typical strategies various age groups use ... Read More

Small Town Club Has 5 Squares of Beginners

The Town of Strathroy has a population base of about 8,500, located about 35 km west of London, ON. Including some surrounding rural areas the natural catchment area is about ... Read More

Mountaineers 2017 Class

This year, Jim Langdon introduced the Rocky Mountain Recruiting Program to the Mountaineers. Although we had been doing a lot of the pieces of the program, we adopted the entire ... Read More

BC Westsyde Squares Recruits 29 New Dancers

This story describes how Westsyde Squares in British Columbia used marketing savvy and well targeted advertising to recruit a large new contingent of dancers. It contains a lot of great ... Read More

Restructuring El Camino Reelers Classes

El Camino Reelers in the San Francisco area was suffering a steady year-by-year decline in dancers and decided to reinvigorate their membership with a new approach to recruiting and teaching ... Read More

Innovative Program For New Dancers Revives Dying Club

This is the second year that our Strathmore club, just east of Calgary, used ‘The Nest’ program for new dancers. What this method has meant for us in Strathmore is ... Read More