Restructuring El Camino Reelers Classes

El Camino Reelers in the San Francisco area was suffering a steady year-by-year decline in dancers and decided to reinvigorate their membership with a new approach to recruiting and teaching ... Read More

Rocky Mountain Recruiting Plan

This detailed recruiting plan was abstracted from the CALLERLAB Marketing Manual. The report includes some success story examples and the Rocky Mountain Recruiting Plan is one of them. This article ... Read More

Rocky’s Success Story

Three years ago the Rocky Mountain House Whirlaways were struggling to hold their own. This spring they already have 2-1/2 squares signed up and paid for, for next fall, and ... Read More

Rutgers Promenaders Rebuild

Report from Ken Robinson describing how Rutgers Promenaders rebuilt their club after a period of decline ... Read More

Sample Radio Ads From Montana

Hunter Keller voiced four professional radio spots to advertise his beginner classes in Montana. Their first usage generated about 25 new dancers and a second round an additional 16. Each ... Read More

Saturday Classes (Martinez, CA)

What?...a Saturday morning square dance class? Why not! People take walks, run, ride a bike, walk the dog, or go to a gym for exercise on Saturdays. Why not learn ... Read More

Save Square Dancing With SSD

This story by two of SSD's most prominent practitioners goes over the rationale and usage of the system and how it has been shown to address square dancing's most prominent ... Read More

Script For an Intro Night

Type Document Author Allan Hurst (allanhurst at gmail dot com) Date 2023-09-30 Links Intro Night PDF Description When Allan Hurst was faced with the prospect of doing an Intro night ... Read More

Signs Speak Volumes

IDEA: This article abstracted from the November 2015 edition of the Alberta Chatter newsletter describes how a club uses innovative signage as an aid to recruiting new dancers ... Read More

Small Town Club Has 5 Squares of Beginners

The Town of Strathroy has a population base of about 8,500, located about 35 km west of London, ON. Including some surrounding rural areas the natural catchment area is about ... Read More

Social Square Dance (SSD), an Introduction and Overview by Barry Johnson

In this one hour video presentation Barry Johnson provides a comprehensive introduction and overview of the Social Square Dance (SSD) program. He draws on his own personal experience, the observed ... Read More

Square Dance Video – Background

This report provided Questions and Answers concerning the Square Dance Video produced by the Minnesota square dancers ... Read More

SSD Documentation and Support Materials

This article collects in one place documentation and materials that support the use of the SSD system. Some were created by the CALLERLAB SSD Committee while others were created by ... Read More

SSD FAQ (Frequently Asked Questions)

Those who are considering use of the Social Square Dance (SSD) system usually have many questions about how it works, the best way to implement it, and the issues they ... Read More

SSD In A Nutshell

This the documentary equivalent of an "elevator speech" for SSD that quickly outlines the benefits, explains the approach, and directs readers to further appropriate information. It's an excellent introduction to ... Read More

SSD to Plus Teaching Plan

This Winning Ways story describes the plans Kurt Gollhardt used to move some of his SSD dancers who were ready from SSD to Plus ... Read More

Success Story Growing Classes

Report from Don Wood describing how they revised their beginner offerings to increase their recruiting success ... Read More

Success Using Fast Track in Edmonton, Alberta

An account of how using a Fast Track program helped to reinvigorate the Country Sunshiners club ... Read More

Teaching Beginners on Zoom

Have you wondered if it might be possible teach beginner dancers via Zoom? Ray Brendzy has been doing just that during the pandemic. He has made video recordings of his ... Read More

Teen Dancing (Petaluma, CA)

This is a report on teen dancers in Petaluma, CA as reported in the Press Democrat By Janet Parmer ... Read More

Three Promotional Videos From Sweden

Three short promotional videos posted to YouTube by Jon Hansell Nilsson from Sweden. All are under two minutes long ... Read More

Tim Marriner’s Caller Education Materials

Tim Marriner was a CALLERLAB Accredited Caller Coach who created and published a large quantity of caller educational material over the years. Tim generously made this wealth of informative articles ... Read More

Timberline Toppers’ Recruiting Plan

Timberline Toppers in Colorado created a recruiting plan that they used repetitively over a period of several years resulting in a dramatic regrowth of their failing club. In 2005 they ... Read More

TV Video Promoting Square Dancing

This six minute video was broadcast on an Ottawa community service channel to promote a new dance series being presented by Wendy VanderMeulen. While done in an interview format, it ... Read More

United Square Dancers of America (USDA)

The UNITED SQUARE DANCERS OF AMERICA, INC. (USDA) was formed on June 26, 1981, during the National Square Dance Convention held in Seattle, Washington, and has grown to the size ... Read More

Using Custom Signature Blocks in eMails

This document explains the benefits of doing this and provides information about how to create email signature blocks in several popular email platforms ... Read More

Using The 12 Session Twice Per Week Program in Red Deer, Alberta

For the 2014-15 square dance season, the Red Deer Square Dance Club decided to try something new and untested for introducing New Dancers to square dancing. Instead of the usual ... Read More

Using Yard Signs to Advertise

IDEA: Advertising square dance lessons by placing a sign on a lawn or a poster on a telephone pole is not new. But this new twist shows how with a ... Read More

Using Yard Signs to Promote Square Dancing

How the Swinging Sugar Squares of Evergreen Park, Ill. effectively used yard signs to attract more interest in their classes ... Read More

Valley Trailers

During the early 1990’s, the Valley Trailers Square Dance Club of Northridge, California had lost much of its membership from earlier years. The club had also fallen on bad times ... Read More