Collection Of Marketing and Recruiting Articles

Claudia Littlefair is the editor of the Alberta Chatter newsletter. This edition provides a wonderful compilation of a number of articles dealing with advertising, marketing, promotion, and recruiting ... Read More

Recruiting Success – New Zealand

A number of clubs in New Zealand have had much better success than usual attracting new dancers this year. None of us are quite sure why, but we think it ... Read More

Recruiting Old & New Dancers (Belles and Beaus-Pomeroy, OH)

The Belles and Beaus of Pomeroy, Ohio had a new dancer group of 7 couples and 3 singles in 2002. Their success in recruiting was attributed to two activities. Several ... Read More

Timberline Toppers’ Recruiting Plan

Timberline Toppers in Colorado created a recruiting plan that they used repetitively over a period of several years resulting in a dramatic regrowth of their failing club. In 2005 they ... Read More

Rocky Mountain Recruiting Plan

This detailed recruiting plan was abstracted from the CALLERLAB Marketing Manual. The report includes some success story examples and the Rocky Mountain Recruiting Plan is one of them. This article ... Read More

Dancers Homepage

The Dancers category contains articles with information for dancers or regarding dancers. This includes topics such as recruiting, training, and retention of dancers, information about starting and operating clubs, holding ... Read More

Navigation Information

How To Use This KnowledgeBase There are three ways to navigate the content of the KnowledgeBase: By Categoryusing the menu under the masthead at the top of every page. By ... Read More

Category and Tag Indexes

This page alphabetically displays the site categories and topic tags with descriptions of the type of material they include. Categories are large buckets containing material largely relevant to the category ... Read More

Experimental Lesson Systems

This article summarizes several experimental approaches to teaching new dancers known to be in use at the time of writing. All of these systems are aimed at the recruiting of ... Read More

CALLERLAB Convention Video Recordings (as of Oct 4, 2019)

Each year the CALLERLAB Convention provides two full days of education and information sessions. For many years audio recordings have been made of selected sessions, and latterly some have also ... Read More

CALLERLAB Convention Audio Recordings (as of Oct 31, 2018)

Each year the CALLERLAB Convention provides two full days of education and information sessions. For many years audio recordings have been made of selected sessions, and latterly some have also ... Read More

Media Articles on Square Dancing

This summary article contains a table (see below) that points to a number of media articles about square dancing or people involved in square dancing. They frequently contain information useful ... Read More

66th US National Keynote by Eric Henerlau

This article contains the text of a keynote address by Eric Henerlau at the 66th US National in Cincinnati in 2017. It is full of great ideas for growing square ... Read More

Facebook Stories About Using Social (formerly Sustainable) Square Dance (SSD)

Dean Dederson posted a question in the Sustainable Square Dance group in Facebook. The answers provided by Barry Johnson and Joni Micals constitute an excellent Winning Ways story on using ... Read More

MCASD Toolbox Collection

The Metropolitan Chicago Association of Square Dancers (MCASD) hosts a "toolbox" page that lists a variety of items that are useful for promoting square dancing and recruiting new dancers. They ... Read More

Amateur Caller Night

IDEA: Recruiting new callers: Once a year in our area, a club in our area has an "amateur callers night". It is announced a few months in advance. Criteria is ... Read More

Community Dance / Party Night Resources

This summary page points to material useful for doing single party nights or other dances aimed at people with no prior dance training. These dances are intended to be stand-alone ... Read More

Recruiting Success – Square Benders (2002)

The Square Benders are currently one of the larger clubs in the Milwaukee, WI area with 22 couples and 13 singles. Their 2002-2003 new dancer group has 5 couples and ... Read More

Growth In Dallas/Ft. Worth

An account of how clubs in Texas increased their membership by rethinking how they approached recruiting and lesson plans ... Read More

Ohio – Class Promotion

At the meeting of the Central Ohio Council of Dance Clubs (COCDC) on May 4, 2009, it was announced to the council representatives that we were forming a group to ... Read More

New Dancer Class (Washington State)

This report was received from Robert Hurst with a report from Don Wood regarding a New Dancer class in Washington state. The report indicates that good advertising, hard work, and ... Read More

Village Swingers Club New Recruiting

Report from Eva Murray about how over a period of years the Village Swingers is rebuilding their club through effective advertising and improved teaching programs ... Read More

Success Story Growing Classes

Report from Don Wood describing how they revised their beginner offerings to increase their recruiting success ... Read More

Otonabee Squares – Success Starting a New Club (2009)

Report from Jean and Howard Lander about their success in starting up a new club in Peterborough, Ontario. The report contains much interesting information about how they advertised, promoted, and ... Read More