Promotional Video Showing Square Dancing and Others

The video was created by a member of the Cal Poly Country Line Dancing Club and includes clips from when Darren Gallina, Square Dance Caller was teaching them. It shows ... Read More

Pump Toppers

IDEA: Many gas stations have advertising on top of their pumps. In many cases this space is for sale and could be used to advertise square dance lessons or events ... Read More

Recruit Exchange Students

IDEA: Many universities and colleges have exchange student programs or foreign student programs where young people come from other countries to advance their education. Often these students are interested in ... Read More

Recruiting Old & New Dancers (Belles and Beaus-Pomeroy, OH)

The Belles and Beaus of Pomeroy, Ohio had a new dancer group of 7 couples and 3 singles in 2002. Their success in recruiting was attributed to two activities. Several ... Read More

Recruiting Success – New Zealand

A number of clubs in New Zealand have had much better success than usual attracting new dancers this year. None of us are quite sure why, but we think it ... Read More

Recruiting Success – Square Benders (2002)

The Square Benders are currently one of the larger clubs in the Milwaukee, WI area with 22 couples and 13 singles. Their 2002-2003 new dancer group has 5 couples and ... Read More

Recruitment

Some ideas from Tim Marriner on the subject of recruiting new dancers to a club ... Read More

Restructuring El Camino Reelers Classes

El Camino Reelers in the San Francisco area was suffering a steady year-by-year decline in dancers and decided to reinvigorate their membership with a new approach to recruiting and teaching ... Read More

Rocky Mountain Recruiting Plan

This detailed recruiting plan was abstracted from the CALLERLAB Marketing Manual. The report includes some success story examples and the Rocky Mountain Recruiting Plan is one of them. This article ... Read More

Rocky’s Success Story

Three years ago the Rocky Mountain House Whirlaways were struggling to hold their own. This spring they already have 2-1/2 squares signed up and paid for, for next fall, and ... Read More

Rutgers Promenaders Rebuild

Report from Ken Robinson describing how Rutgers Promenaders rebuilt their club after a period of decline ... Read More

Sample Radio Ads From Montana

Hunter Keller voiced four professional radio spots to advertise his beginner classes in Montana. Their first usage generated about 25 new dancers and a second round an additional 16. Each ... Read More

Signs Speak Volumes

IDEA: This article abstracted from the November 2015 edition of the Alberta Chatter newsletter describes how a club uses innovative signage as an aid to recruiting new dancers ... Read More

Small Town Club Has 5 Squares of Beginners

The Town of Strathroy has a population base of about 8,500, located about 35 km west of London, ON. Including some surrounding rural areas the natural catchment area is about ... Read More

Square Dance Video – Background

This report provided Questions and Answers concerning the Square Dance Video produced by the Minnesota square dancers ... Read More

Square Dance Video – Public TV – California

We received the following information from Mary Knoppe with information about a square dance video program made available to viewers on Public Access television in the Santa Clara Valley area ... Read More

Square Dance Video Infomercial – MN

The desire for a tape to show at square dance demos, showing the fun and excitement of Square Dancing, has developed into a 15 minute Square Dancing Infomercial in Minnesota’s ... Read More

Square Dancing in Schools – Teacher Workshop – CA

This report provides information from Santa Clara County, California about Teaching Square Dancing in the Classroom in a program called "Workshop for Teachers" ... Read More

This Is Your Brain On Dancing

This article is actually a promotion for Arthur Murray Dance Studios, but it lists a variety of studies that support the benefits of dance for brain health. The studies apply ... Read More

Three Promotional Videos From Sweden

Three short promotional videos posted to YouTube by Jon Hansell Nilsson from Sweden. All are under two minutes long ... Read More

Timberline Toppers’ Recruiting Plan

Timberline Toppers in Colorado created a recruiting plan that they used repetitively over a period of several years resulting in a dramatic regrowth of their failing club. In 2005 they ... Read More

TV Publicity

The Town Howlers have gained a lot of publicity for their club and square dancing through the use of their local cable TV company and the efforts of club member ... Read More

United Square Dancers of America (USDA)

The UNITED SQUARE DANCERS OF AMERICA, INC. (USDA) was formed on June 26, 1981, during the National Square Dance Convention held in Seattle, Washington, and has grown to the size ... Read More

Using Yard Signs to Advertise

IDEA: Advertising square dance lessons by placing a sign on a lawn or a poster on a telephone pole is not new. But this new twist shows how with a ... Read More

Using Yard Signs to Promote Square Dancing

How the Swinging Sugar Squares of Evergreen Park, Ill. effectively used yard signs to attract more interest in their classes ... Read More

Village Swingers Club New Recruiting

Report from Eva Murray about how over a period of years the Village Swingers is rebuilding their club through effective advertising and improved teaching programs ... Read More

West Coast Square Dancing Flexible Learning Program

The West Coast Square Dancing site provides a great example of effective marketing of square dancing. It serves as a vehicle to promote several clubs in western British Columbia. In ... Read More

WheresTheDance.com

This site provides a comprehensive list of upcoming special events as well as regular dances in a geographical area. You can search for dances by area, by level, or time ... Read More

Why We Should Care About On-Line Marketing

This an article extracted from the October 2016 edition of the Alberta Chatter newsletter edited by Claudia Littlefair. In the article Claudia examines the typical strategies various age groups use ... Read More

Winning Ways (2003/2009/2018) Sage Swingers

In the various square dance magazines and web sites you can read how square dance clubs and national organizations have plans for advertising square dancing, for “improving” our public image, ... Read More