No Experience Necessary Dances

Report from Dave Harry describing how combining a "no experience necessary" floor with a Mainstream dance introduced 15 squares of non-dancers to our activity ... Read More

North Shore Squares – Zero to 50 in 18 Months

Bruce Holmes is the caller for a new club in Evanston, ILL called North Shore Squares, which at the time of this writing has been in operation for about 18 ... Read More

Ohio – Class Promotion

At the meeting of the Central Ohio Council of Dance Clubs (COCDC) on May 4, 2009, it was announced to the council representatives that we were forming a group to ... Read More

Operation Frontier – 2015, Milford, OH

If you think it’s inevitable that square dancing is destined to decline, ask any member of Frontier Squares from Milford, Ohio – and they’ll offer a different opinion ... Read More

Otonabee Squares – Success Starting a New Club (2009)

Report from Jean and Howard Lander about their success in starting up a new club in Peterborough, Ontario. The report contains much interesting information about how they advertised, promoted, and ... Read More

PINTEREST Page With Square Dance Material

This newsletter article describes a Pinterest board established by the Canadian Square and Round Dance Society (CSRDS) that contains material useful in the promotion of square dancing ... Read More

Promotional Ideas From the Johnny Appleseed Club (Mansfield, OH)

This article describes the steps the Johnny Appleseed Square Dance Club went through to build a successful class ... Read More

Promotional Materials

This collection contains pointers to a variety of ready-made promotional materials, such as posters, flyers, and brochures. Some are generic, some are more specific to a club or dance. Some ... Read More

Promotional Video – This Is Modern Pattern Dancing

This 6 minute promotional video shows some of the top modern callers, a variety of dance floors, ages, and dress. and shows how square dancing has evolved from its earliest ... Read More

Promotional Video for Do Si Squares in Indiana

This 5-minute video was produced by WTIU Public Television from Indiana University. It presents Do Si Squares of Noblesville, Indiana. It contains interviews with dancers, club officers, caller, and cuer ... Read More

Promotional Video from California

This promotional video was produced in 2019. It shows an attractive collage of slides depicting dancers having fun over a soundtrack of Dan Nordbye doing a singing call ... Read More

Promotional Video From Maine

This 28 minute video was produced by Dave Wilkinson in cooperation with the Sage Swingers in Maine. It does a great job of describing a little square dance history, explaining ... Read More

Promotional Video from Minnesota

This 4 minute promotional video features an interview with caller Dan Sahlstrom of Minnesota describing what MWSD is, what it's like, who can do it, and how to learn more ... Read More

Promotional Video Showing Square Dancing and Others

The video was created by a member of the Cal Poly Country Line Dancing Club and includes clips from when Darren Gallina, Square Dance Caller was teaching them. It shows ... Read More

Pump Toppers

IDEA: Many gas stations have advertising on top of their pumps. In many cases this space is for sale and could be used to advertise square dance lessons or events ... Read More

QR Codes

Claudia Littlefair provided this useful information about using QR codes on posters and websites. It describes what a QR code is and how you can generate them for free. This ... Read More

Recruit Exchange Students

IDEA: Many universities and colleges have exchange student programs or foreign student programs where young people come from other countries to advance their education. Often these students are interested in ... Read More

Recruiting Old & New Dancers (Belles and Beaus-Pomeroy, OH)

The Belles and Beaus of Pomeroy, Ohio had a new dancer group of 7 couples and 3 singles in 2002. Their success in recruiting was attributed to two activities. Several ... Read More

Recruiting Success – New Zealand

A number of clubs in New Zealand have had much better success than usual attracting new dancers this year. None of us are quite sure why, but we think it ... Read More

Recruiting Success – Square Benders (2002)

The Square Benders are currently one of the larger clubs in the Milwaukee, WI area with 22 couples and 13 singles. Their 2002-2003 new dancer group has 5 couples and ... Read More

Recruitment

Some ideas from Tim Marriner on the subject of recruiting new dancers to a club ... Read More

Restructuring El Camino Reelers Classes

El Camino Reelers in the San Francisco area was suffering a steady year-by-year decline in dancers and decided to reinvigorate their membership with a new approach to recruiting and teaching ... Read More

Rocky Mountain Recruiting Plan

This detailed recruiting plan was abstracted from the CALLERLAB Marketing Manual. The report includes some success story examples and the Rocky Mountain Recruiting Plan is one of them. This article ... Read More

Rocky’s Success Story

Three years ago the Rocky Mountain House Whirlaways were struggling to hold their own. This spring they already have 2-1/2 squares signed up and paid for, for next fall, and ... Read More

Rutgers Promenaders Rebuild

Report from Ken Robinson describing how Rutgers Promenaders rebuilt their club after a period of decline ... Read More

Sample Radio Ads From Montana

Hunter Keller voiced four professional radio spots to advertise his beginner classes in Montana. Their first usage generated about 25 new dancers and a second round an additional 16. Each ... Read More

Signs Speak Volumes

IDEA: This article abstracted from the November 2015 edition of the Alberta Chatter newsletter describes how a club uses innovative signage as an aid to recruiting new dancers ... Read More

Small Town Club Has 5 Squares of Beginners

The Town of Strathroy has a population base of about 8,500, located about 35 km west of London, ON. Including some surrounding rural areas the natural catchment area is about ... Read More

Square Dance Video – Background

This report provided Questions and Answers concerning the Square Dance Video produced by the Minnesota square dancers ... Read More

Square Dance Video – Public TV – California

We received the following information from Mary Knoppe with information about a square dance video program made available to viewers on Public Access television in the Santa Clara Valley area ... Read More