Interview Talking Points

Have you ever been asked to give an interview about square dancing? It can often catch you by surprise. This sheet of talking points from Eric Henerlau can help you ... Read More

Larkspur Tam Twirlers – Invite Public

Realizing a marketing opportunity in having the non-dancing public see a large Saturday dance, the club recently advertised their dance to the general public. Non-dancers were invited to attend at ... Read More

Leadership Seminar

In March 2003 the Akron Area Square and Round Dance Federation sponsored a Saturday afternoon Leadership Seminar for all member clubs and clubs from the neighboring Federations. All area callers ... Read More

Lee Kopman on the Phil Donahue Show

Lee Kopman created more calls used in contemporary square dance than any other individual, some 350 or more. In 1980, he appeared on the Phil Donahue Show and presented this ... Read More

Marketing On A Shoestring Budget

This video shows the keynote address at the 2014 CALLERLAB convention in Reno, Nevada. It spawned the now famous catchphrase that "Nobody is talking about square dancing because nobody is ... Read More

MCASD Toolbox Collection

The Metropolitan Chicago Association of Square Dancers (MCASD) hosts a "toolbox" page that lists a variety of items that are useful for promoting square dancing and recruiting new dancers. They ... Read More

Media Articles on Square Dancing

This summary article contains a table (see below) that points to a number of media articles about square dancing or people involved in square dancing. They frequently contain information useful ... Read More

Minnesota Promotional Website

This Minnesota website is an example that promotes MWSD and serves as an entry point for people who are interested in learning to dance ... Read More

Morrison Grand Squares – Zero to 60 in Two Years

Morrison Grand Squares in Morrison, IL went from zero to 60 members in just two years. This item shows how they did it and provides details of their marketing plan ... Read More

Mountaineers 2017 Class

This year, Jim Langdon introduced the Rocky Mountain Recruiting Program to the Mountaineers. Although we had been doing a lot of the pieces of the program, we adopted the entire ... Read More

New Class Promotion, South Milwaukee, WI

Hard work and perseverance has paid off for the 49’ersSquare Dance Club of South Milwaukee, Wisconsin. There are 24 new dancers in their 2002-03 class. Their promotional efforts started in ... Read More

New Dancer Class (Washington State)

This report was received from Robert Hurst with a report from Don Wood regarding a New Dancer class in Washington state. The report indicates that good advertising, hard work, and ... Read More

New Dancer Promotion

Report from Bill and Marge Webb, Brecksville Squares. They report information of actions the club took to increase the number of new dancers in the club. Very helpful information for ... Read More

New Dancers – (Crosstrailers – Warren, OH)

We have enjoyed thirty-seven new dancers (students) for lessons this year ….. thirty-seven! Our lesson nights have ten to eleven squares, and yes, they are a bit noisy with all ... Read More

Newbie Callers Zoom Discussions

During the COVID-19 pandemic all callers suddenly found themselves with lots of time on their hands. Jeremy Butler and Ted Lizotte decided to use some of that time productively and ... Read More

Newspaper Article: Don’t be a square – dance!

This article printed in the Tullahoma News from Tullahoma, Tennessee provides some interesting historical background and a lot of information on the benefits and appeal of square dancing ... Read More

NNJSDA Keynote Addresses From Roy and Betsy Gotta

At the Northern New Jersey Square Dance Association annual convention in 2018, Betsy and Roy Gotta delivered individual keynote addresses. Together, these presentations provide a wealth of insights and suggestions ... Read More

No Experience Dance at a Local YMCA

The Mount Baker Council in the Seattle area had good success running a “No Experience Necessary” dance in partnership with a local YMCA ... Read More

No Experience Necessary Dances

Report from Dave Harry describing how combining a "no experience necessary" floor with a Mainstream dance introduced 15 squares of non-dancers to our activity ... Read More

North Shore Squares – Zero to 50 in 18 Months

Bruce Holmes is the caller for a new club in Evanston, ILL called North Shore Squares, which at the time of this writing has been in operation for about 18 ... Read More

Ohio – Class Promotion

At the meeting of the Central Ohio Council of Dance Clubs (COCDC) on May 4, 2009, it was announced to the council representatives that we were forming a group to ... Read More

Operation Frontier – 2015, Milford, OH

If you think it’s inevitable that square dancing is destined to decline, ask any member of Frontier Squares from Milford, Ohio – and they’ll offer a different opinion ... Read More

Otonabee Squares – Success Starting a New Club (2009)

Report from Jean and Howard Lander about their success in starting up a new club in Peterborough, Ontario. The report contains much interesting information about how they advertised, promoted, and ... Read More

PINTEREST Page With Square Dance Material

This newsletter article describes a Pinterest board established by the Canadian Square and Round Dance Society (CSRDS) that contains material useful in the promotion of square dancing ... Read More

Promotional Ideas From the Johnny Appleseed Club (Mansfield, OH)

This article describes the steps the Johnny Appleseed Square Dance Club went through to build a successful class ... Read More

Promotional Materials

This collection contains pointers to a variety of ready-made promotional materials, such as posters, flyers, and brochures. Some are generic, some are more specific to a club or dance. Some ... Read More

Promotional Video – This Is Modern Pattern Dancing

This 6 minute promotional video shows some of the top modern callers, a variety of dance floors, ages, and dress. and shows how square dancing has evolved from its earliest ... Read More

Promotional Video from California

This promotional video was produced in 2019. It shows an attractive collage of slides depicting dancers having fun over a soundtrack of Dan Nordbye doing a singing call ... Read More

Promotional Video from Minnesota

This 4 minute promotional video features an interview with caller Dan Sahlstrom of Minnesota describing what MWSD is, what it's like, who can do it, and how to learn more ... Read More