Leadership Seminar

In March 2003 the Akron Area Square and Round Dance Federation sponsored a Saturday afternoon Leadership Seminar for all member clubs and clubs from the neighboring Federations. All area callers ... Read More

Learning To Dance Without a Caller

This summary article from Julian Pritchard describes the various teaching and dancing recordings their group has been using to learn and to dance in the absence of a live caller ... Read More

Long Distance Calling

Tom Kaiser tells the story of his summer in rural Michigan where he wound up teaching beginners for two different clubs in the area. When it was time for him ... Read More

MCASD Promotion and Recruitment Campaign

This story describes the encouraging results of a cooperative dancer recruitment campaign sponsored by the Metropolitan Chicago Association of Square Dancers (MCASD). Over several years this campaign has driven a ... Read More

MCASD Toolbox Collection

The Metropolitan Chicago Association of Square Dancers (MCASD) hosts a "toolbox" page that lists a variety of items that are useful for promoting square dancing and recruiting new dancers. They ... Read More

Morrison Grand Squares – Zero to 60 in Two Years

Morrison Grand Squares in Morrison, IL went from zero to 60 members in just two years. This item shows how they did it and provides details of their marketing plan ... Read More

Mountaineers 2017 Class

This year, Jim Langdon introduced the Rocky Mountain Recruiting Program to the Mountaineers. Although we had been doing a lot of the pieces of the program, we adopted the entire ... Read More

New Dancer Coordinator

Does you club have an officer who has the job of organizing and catering to your new dancers? If not, you should think about it. This document describes what the ... Read More

New Dancer Marketing Website with Free Promotional Videos

The CALLERLAB Marketing Committee teamed up with Sleight Advertising of Omaha, NE to create a new professional web site and series of videos available to callers, clubs and local associations ... Read More

New Dancers From The Home Schooling Community

Caller Ian Craig describes how Silver City Squares in Oregon experienced a sudden influx of new dancers by connecting with the home schooling community in their area ... Read More

North Shore Squares – Zero to 50 in 18 Months

Bruce Holmes is the caller for a new club in Evanston, ILL called North Shore Squares, which at the time of this writing has been in operation for about 18 ... Read More

Operation Frontier – 2015, Milford, OH

If you think it’s inevitable that square dancing is destined to decline, ask any member of Frontier Squares from Milford, Ohio – and they’ll offer a different opinion ... Read More

Otonabee Squares – Success Starting a New Club (2009)

Report from Jean and Howard Lander about their success in starting up a new club in Peterborough, Ontario. The report contains much interesting information about how they advertised, promoted, and ... Read More

Partners’ Committee Handbook

This booklet is a compilation of the most frequently asked questions pertaining to partners and their individual responsibilities ... Read More

Planning To Implement SSD

During the pandemic a long series of online seminars called the Corona Learning Assistance Seminar Series (C.L.A.S.S) was presented. One of them, delivered by Jeremy Butler, explained the planning and ... Read More

Promotional Video for Do Si Squares in Indiana

This 5-minute video was produced by WTIU Public Television from Indiana University. It presents Do Si Squares of Noblesville, Indiana. It contains interviews with dancers, club officers, caller, and cuer ... Read More

QR Codes

Claudia Littlefair provided this useful information about using QR codes on posters and websites. It describes what a QR code is and how you can generate them for free. This ... Read More

Recruitment

Some ideas from Tim Marriner on the subject of recruiting new dancers to a club ... Read More

Restructuring El Camino Reelers Classes

El Camino Reelers in the San Francisco area was suffering a steady year-by-year decline in dancers and decided to reinvigorate their membership with a new approach to recruiting and teaching ... Read More

Rocky Mountain Recruiting Plan

This detailed recruiting plan was abstracted from the CALLERLAB Marketing Manual. The report includes some success story examples and the Rocky Mountain Recruiting Plan is one of them. This article ... Read More

Rocky’s Success Story

Three years ago the Rocky Mountain House Whirlaways were struggling to hold their own. This spring they already have 2-1/2 squares signed up and paid for, for next fall, and ... Read More

Rutgers Promenaders Rebuild

Report from Ken Robinson describing how Rutgers Promenaders rebuilt their club after a period of decline ... Read More

Save Square Dancing With SSD

This story by two of SSD's most prominent practitioners goes over the rationale and usage of the system and how it has been shown to address square dancing's most prominent ... Read More

Script For an Intro Night

Type Document Author Allan Hurst (allanhurst at gmail dot com) Date 2023-09-30 Links Intro Night PDF Description When Allan Hurst was faced with the prospect of doing an Intro night ... Read More

Seating Can Change The Social Atmosphere of a Dance

This account from Jerry Junck describes a seemingly trivial change in the way dancers are seated during breaks which he believes has improved the social atmosphere of the group and ... Read More

Small Town Club Has 5 Squares of Beginners

The Town of Strathroy has a population base of about 8,500, located about 35 km west of London, ON. Including some surrounding rural areas the natural catchment area is about ... Read More

Social Square Dance (SSD), an Introduction and Overview by Barry Johnson

In this one hour video presentation Barry Johnson provides a comprehensive introduction and overview of the Social Square Dance (SSD) program. He draws on his own personal experience, the observed ... Read More

squaredancetech.com

Ray Owens established the squaredancetech.com website to help callers and clubs put together websites, marketing materials, and videos that look professional and use the latest technologies. He provides website design ... Read More

Squaring Up: A Film About Square Dancing

This 12 minute video shows the unique world of the square dancing community and the passion participants have for dancing. It features the story of a blind dancer in Calgary, ... Read More

SSD Documentation and Support Materials

This article collects in one place documentation and materials that support the use of the SSD system. Some were created by the CALLERLAB SSD Committee while others were created by ... Read More