North Shore Squares – Zero to 50 in 18 Months

Bruce Holmes is the caller for a new club in Evanston, ILL called North Shore Squares, which at the time of this writing has been in operation for about 18 ... Read More

Teaching an SSD Class

This Winning Ways story from a newer caller explains how she is using the SSD program to teach new dancers ... Read More

Buy Advertising Space In Your Local Mall

Blue Bonnet Squares in Houston bought an advertising display in a local mall to advertise their classes ... Read More

Successful Experiences using the 12 Week Condensed Teaching Method

This story recounts the results of three years of experience with the 12-week Condensed Teaching Method (CTM) - sometimes also referred to as the Condensed Teaching Order (CTO) ... Read More

Innovative Program For New Dancers Revives Dying Club

This is the second year that our Strathmore club, just east of Calgary, used ‘The Nest’ program for new dancers. What this method has meant for us in Strathmore is ... Read More

How Rounds Are Scheduled Can Be Important

Jerry Junck reports on an observation from a club on Vancouver Island. Their format involved having a round between tips and they noticed that new dancers had difficulty getting into ... Read More

Seating Can Change The Social Atmosphere of a Dance

This account from Jerry Junck describes a seemingly trivial change in the way dancers are seated during breaks which he believes has improved the social atmosphere of the group and ... Read More

Restructuring El Camino Reelers Classes

El Camino Reelers in the San Francisco area was suffering a steady year-by-year decline in dancers and decided to reinvigorate their membership with a new approach to recruiting and teaching ... Read More

BC Westsyde Squares Recruits 29 New Dancers

This story describes how Westsyde Squares in British Columbia used marketing savvy and well targeted advertising to recruit a large new contingent of dancers. It contains a lot of great ... Read More

Mountaineers 2017 Class

This year, Jim Langdon introduced the Rocky Mountain Recruiting Program to the Mountaineers. Although we had been doing a lot of the pieces of the program, we adopted the entire ... Read More

Small Town Club Has 5 Squares of Beginners

The Town of Strathroy has a population base of about 8,500, located about 35 km west of London, ON. Including some surrounding rural areas the natural catchment area is about ... Read More

Morrison Grand Squares – Zero to 60 in Two Years

Morrison Grand Squares in Morrison, IL went from zero to 60 members in just two years. This item shows how they did it and provides details of their marketing plan ... Read More

Happy Time Squares, Lawrence KS

In four years the Happy Time Squares in Lawrence, Kansas, went from zero to 140 members! ... Read More

Duke City Singles and Doubles – a Revival Story

In 2012 the club was very close to folding due to lack of members so new club leadership took responsibility to develop a growth strategy. The result – by 2017 ... Read More

Using Hearing Assist System To Slave One Amp To Another (Handout)

This handout from the CDLS session at the 2017 CALLERLAB convention explains how to slave one sound system to another using a hearing assist system. This avoids having to string ... Read More

Approaching Malls With Vacant Storefronts for Demo Spaces

Check out this article in today's Chicago Tribune. Our club reached out to a local shopping mall with lots of empty storefronts. The management company was very interested in bringing ... Read More

Enticing New Callers

Here is a report from Arlene M. Kaspik about the New Callers Seminar that took place during the ILLINOIS SD CONVENTION, July 30, 2016, in Itasca. We are so incredibly ... Read More

Using Yard Signs to Promote Square Dancing

How the Swinging Sugar Squares of Evergreen Park, Ill. effectively used yard signs to attract more interest in their classes ... Read More

Rocky’s Success Story

Three years ago the Rocky Mountain House Whirlaways were struggling to hold their own. This spring they already have 2-1/2 squares signed up and paid for, for next fall, and ... Read More

174 Prospecting Ideas

Timberline Toppers is a club that has dramatically grown their membership by creating an effective plan and executing it repeatedly. One element of that plan is to use a variety ... Read More

Timberline Toppers’ Recruiting Plan

Timberline Toppers in Colorado created a recruiting plan that they used repetitively over a period of several years resulting in a dramatic regrowth of their failing club. In 2005 they ... Read More

CALLERLAB Convention Audio Recordings (as of Oct 31, 2018)

Each year the CALLERLAB Convention provides two full days of education and information sessions. For many years audio recordings have been made of selected sessions, and latterly some have also ... Read More

Using Yard Signs to Advertise

IDEA: Advertising square dance lessons by placing a sign on a lawn or a poster on a telephone pole is not new. But this new twist shows how with a ... Read More

Operation Frontier – 2015, Milford, OH

If you think it’s inevitable that square dancing is destined to decline, ask any member of Frontier Squares from Milford, Ohio – and they’ll offer a different opinion ... Read More

Using The 12 Session Twice Per Week Program in Red Deer, Alberta

For the 2014-15 square dance season, the Red Deer Square Dance Club decided to try something new and untested for introducing New Dancers to square dancing. Instead of the usual ... Read More