Why We Should Care About On-Line Marketing

This an article extracted from the October 2016 edition of the Alberta Chatter newsletter edited by Claudia Littlefair. In the article Claudia examines the typical strategies various age groups use ... Read More

Approaching Malls With Vacant Storefronts for Demo Spaces

Check out this article in today's Chicago Tribune. Our club reached out to a local shopping mall with lots of empty storefronts. The management company was very interested in bringing ... Read More

Using Yard Signs to Promote Square Dancing

How the Swinging Sugar Squares of Evergreen Park, Ill. effectively used yard signs to attract more interest in their classes ... Read More

Media Articles on Square Dancing

This summary article contains a table that points to a number of media articles about square dancing or people involved in square dancing. They frequently contain information useful in the ... Read More

Health Benefits Article Posted by Ontario Square & Round Dance Federation

This article was posted on their website by the Ontario Square and Round Dance Federation. It discusses the health benefits of square dancing and also contains links to other materials ... Read More

Rocky’s Success Story

Three years ago the Rocky Mountain House Whirlaways were struggling to hold their own. This spring they already have 2-1/2 squares signed up and paid for, for next fall, and ... Read More

Recruitment

Some ideas from Tim Marriner on the subject of recruiting new dancers to a club ... Read More

New Dancer Coordinator

Does you club have an officer who has the job of organizing and catering to your new dancers? If not, you should think about it. This document describes what the ... Read More

174 Prospecting Ideas

Timberline Toppers is a club that has dramatically grown their membership by creating an effective plan and executing it repeatedly. One element of that plan is to use a variety ... Read More

Timberline Toppers’ Recruiting Plan

Timberline Toppers in Colorado created a recruiting plan that they used repetitively over a period of several years resulting in a dramatic regrowth of their failing club. In 2005 they ... Read More

Moving and Grooving Square Dance CDs for Teachers

This is a set of CDs and guidebooks that can be used by teachers or community leaders as a user friendly resource for teaching square dancing ... Read More

Health Plan Newsletter Extols Square Dancing

SCAN is a health plan that publishes a newsletter for its members. The January 2016 edition contained an article talking about the benefits of square dancing for physical, social, and ... Read More

Beginner Dance Party Leaders Seminar – Presentations from 2014

For many years, as a lead-in to the main convention, CALLERLAB has hosted a 1-1/2 day seminar focusing on how to call square dance parties for non-dancers. CALLERLAB has posted ... Read More

What Did You Say?

As square dance callers, we communicate with dancers using several mediums, but primarily auditory. Dancers react to our verbal commands. Due to the increasing age of dancers, statistics indicate that ... Read More

Teaching Styling

Presentation on the how's and why's of teaching styling to new dancers. How styling can help you and your dancers to succeed. Functional styling that helps dancers succeed and feel ... Read More

Introduction To Mental Image Choreography

Don Beck provides an introduction to his mental image choreography system to the Caller Coach committee at the 2013 CALLERLAB Convention. It provides a quick overview of how the system ... Read More

Newspaper Article: Don’t be a square – dance!

This article printed in the Tullahoma News from Tullahoma, Tennessee provides some interesting historical background and a lot of information on the benefits and appeal of square dancing ... Read More

Using Yard Signs to Advertise

IDEA: Advertising square dance lessons by placing a sign on a lawn or a poster on a telephone pole is not new. But this new twist shows how with a ... Read More

Operation Frontier – 2015, Milford, OH

If you think it’s inevitable that square dancing is destined to decline, ask any member of Frontier Squares from Milford, Ohio – and they’ll offer a different opinion ... Read More

Using The 12 Session Twice Per Week Program in Red Deer, Alberta

For the 2014-15 square dance season, the Red Deer Square Dance Club decided to try something new and untested for introducing New Dancers to square dancing. Instead of the usual ... Read More

Success Using Fast Track in Edmonton, Alberta

An account of how using a Fast Track program helped to reinvigorate the Country Sunshiners club ... Read More

Signs Speak Volumes

IDEA: This article abstracted from the November 2015 edition of the Alberta Chatter newsletter describes how a club uses innovative signage as an aid to recruiting new dancers ... Read More

Interview Talking Points

Have you ever been asked to give an interview about square dancing? It can often catch you by surprise. This sheet of talking points from Eric Henerlau can help you ... Read More

Promotional Video From Maine

This 28 minute video was produced by Dave Wilkinson in cooperation with the Sage Swingers in Maine. It does a great job of describing a little square dance history, explaining ... Read More

Controlling Choreography With Relationships

This 78 page document is a detailed description of how callers can use dancer relationships as a tool for resolving squares. See the document abstract below for additional details ... Read More