New Class Promotion, South Milwaukee, WI

Hard work and perseverance has paid off for the 49’ersSquare Dance Club of South Milwaukee, Wisconsin. There are 24 new dancers in their 2002-03 class. Their promotional efforts started in ... Read More

New Dancer Class (Washington State)

This report was received from Robert Hurst with a report from Don Wood regarding a New Dancer class in Washington state. The report indicates that good advertising, hard work, and ... Read More

New Dancer Promotion

Report from Bill and Marge Webb, Brecksville Squares. They report information of actions the club took to increase the number of new dancers in the club. Very helpful information for ... Read More

New Dancers – (Crosstrailers – Warren, OH)

We have enjoyed thirty-seven new dancers (students) for lessons this year ….. thirty-seven! Our lesson nights have ten to eleven squares, and yes, they are a bit noisy with all ... Read More

No Experience Dance at a Local YMCA

The Mount Baker Council in the Seattle area had good success running a “No Experience Necessary” dance in partnership with a local YMCA ... Read More

No Experience Necessary Dances

Report from Dave Harry describing how combining a "no experience necessary" floor with a Mainstream dance introduced 15 squares of non-dancers to our activity ... Read More

North Shore Squares – Zero to 50 in 18 Months

Bruce Holmes is the caller for a new club in Evanston, ILL called North Shore Squares, which at the time of this writing has been in operation for about 18 ... Read More

Ohio – Class Promotion

At the meeting of the Central Ohio Council of Dance Clubs (COCDC) on May 4, 2009, it was announced to the council representatives that we were forming a group to ... Read More

Operation Frontier – 2015, Milford, OH

If you think it’s inevitable that square dancing is destined to decline, ask any member of Frontier Squares from Milford, Ohio – and they’ll offer a different opinion ... Read More

Otonabee Squares – Success Starting a New Club (2009)

Report from Jean and Howard Lander about their success in starting up a new club in Peterborough, Ontario. The report contains much interesting information about how they advertised, promoted, and ... Read More

Planning To Implement SSD

During the pandemic a long series of online seminars called the Corona Learning Assistance Seminar Series (C.L.A.S.S) was presented. One of them, delivered by Jeremy Butler, explained the planning and ... Read More

Recruiting Old & New Dancers (Belles and Beaus-Pomeroy, OH)

The Belles and Beaus of Pomeroy, Ohio had a new dancer group of 7 couples and 3 singles in 2002. Their success in recruiting was attributed to two activities. Several ... Read More

Recruiting Success – New Zealand

A number of clubs in New Zealand have had much better success than usual attracting new dancers this year. None of us are quite sure why, but we think it ... Read More

Recruiting Success – Square Benders (2002)

The Square Benders are currently one of the larger clubs in the Milwaukee, WI area with 22 couples and 13 singles. Their 2002-2003 new dancer group has 5 couples and ... Read More

Restructuring El Camino Reelers Classes

El Camino Reelers in the San Francisco area was suffering a steady year-by-year decline in dancers and decided to reinvigorate their membership with a new approach to recruiting and teaching ... Read More

Rocky Mountain Recruiting Plan

This detailed recruiting plan was abstracted from the CALLERLAB Marketing Manual. The report includes some success story examples and the Rocky Mountain Recruiting Plan is one of them. This article ... Read More

Rocky’s Success Story

Three years ago the Rocky Mountain House Whirlaways were struggling to hold their own. This spring they already have 2-1/2 squares signed up and paid for, for next fall, and ... Read More

Rutgers Promenaders Rebuild

Report from Ken Robinson describing how Rutgers Promenaders rebuilt their club after a period of decline ... Read More

Sample Radio Ads From Montana

Hunter Keller voiced four professional radio spots to advertise his beginner classes in Montana. Their first usage generated about 25 new dancers and a second round an additional 16. Each ... Read More

Saturday Classes (Martinez, CA)

What?...a Saturday morning square dance class? Why not! People take walks, run, ride a bike, walk the dog, or go to a gym for exercise on Saturdays. Why not learn ... Read More

Save Square Dancing With SSD

This story by two of SSD's most prominent practitioners goes over the rationale and usage of the system and how it has been shown to address square dancing's most prominent ... Read More

Small Town Club Has 5 Squares of Beginners

The Town of Strathroy has a population base of about 8,500, located about 35 km west of London, ON. Including some surrounding rural areas the natural catchment area is about ... Read More

Social Square Dance (SSD / Sustainable SD / Club50) Teaching Videos

North Shore Squares dances in Evanston, ILL and has been using the Sustainable Square Dance (also known as SSD and Club 50) teaching list as their intake level. To help ... Read More

Square Dance Calling Makes a Comeback in Chicago

Square dancing is enjoying a surge of interest from both dancers and callers in the greater Chicago area. Clubs in Glenview, Wilmette, Evanston and Arlington Heights, as well as Chicago's North Side, will ... Read More

Square Dance Video – Background

This report provided Questions and Answers concerning the Square Dance Video produced by the Minnesota square dancers ... Read More

Square Dance Video – Public TV – California

We received the following information from Mary Knoppe with information about a square dance video program made available to viewers on Public Access television in the Santa Clara Valley area ... Read More

Square Dance Video Infomercial – MN

The desire for a tape to show at square dance demos, showing the fun and excitement of Square Dancing, has developed into a 15 minute Square Dancing Infomercial in Minnesota’s ... Read More

Square Dancing in Schools – Teacher Workshop – CA

This report provides information from Santa Clara County, California about Teaching Square Dancing in the Classroom in a program called "Workshop for Teachers" ... Read More

Success Story Growing Classes

Report from Don Wood describing how they revised their beginner offerings to increase their recruiting success ... Read More

Success Strategy – Brecksville Squares (Ohio)

A report from Dennis H. Deluga about what can be done to help a club become successful. It deals with a number of areas including leadership, communication, and outreach, that ... Read More