CALLERLAB Square Dance Marketing Manual

This square dance marketing plan has been developed by CALLERLAB members in support of our mission: “To foster the art of square dance calling, and improve caller skills.” Just like ... Read More

Collection Of Marketing and Recruiting Articles

Claudia Littlefair is the editor of the Alberta Chatter newsletter. This edition provides a wonderful compilation of a number of articles dealing with advertising, marketing, promotion, and recruiting ... Read More

CALLERLAB Published Document Register

This article contains a register of documents and materials that CALLERLAB has published for external distribution and usage ... Read More

Why We Should Care About On-Line Marketing

This an article extracted from the October 2016 edition of the Alberta Chatter newsletter edited by Claudia Littlefair. In the article Claudia examines the typical strategies various age groups use ... Read More

Rocky Mountain Recruiting Plan

This detailed recruiting plan was abstracted from the CALLERLAB Marketing Manual. The report includes some success story examples and the Rocky Mountain Recruiting Plan is one of them. This article ... Read More

Navigation Information

How To Use This KnowledgeBase There are three ways to navigate the content of the KnowledgeBase: By Categoryusing the menu under the masthead at the top of every page. By ... Read More

Category and Tag Indexes

This page alphabetically displays the site categories and topic tags with descriptions of the type of material they include. Categories are large buckets containing material largely relevant to the category ... Read More

CALLERLAB COVID-19 Information Page

Last Update: 2021-04-22 17:15:48 (EDT) CALLERLAB is working hard to keep up with the ramifications of the ongoing COVID-19 pandemic. The purpose of this page is to provide you with ... Read More

CALLERLAB Convention Video Recordings (as of Oct 4, 2019)

Each year the CALLERLAB Convention provides two full days of education and information sessions. For many years audio recordings have been made of selected sessions, and latterly some have also ... Read More

CALLERLAB Convention Audio Recordings (as of Oct 31, 2018)

Each year the CALLERLAB Convention provides two full days of education and information sessions. For many years audio recordings have been made of selected sessions, and latterly some have also ... Read More

66th US National Keynote by Eric Henerlau

This article contains the text of a keynote address by Eric Henerlau at the 66th US National in Cincinnati in 2017. It is full of great ideas for growing square ... Read More

PINTEREST Page With Square Dance Material

This newsletter article describes a Pinterest board established by the Canadian Square and Round Dance Society (CSRDS) that contains material useful in the promotion of square dancing ... Read More

Teaching an SSD Class

This Winning Ways story from a newer caller explains how she is using the SSD program to teach new dancers ... Read More

Caller Training Materials

Newer callers or people wondering what might be involved in learning to call are interested in what kind of educational material might be available. This article summarizes available caller training ... Read More

Marketing On A Shoestring Budget

This video shows the keynote address at the 2014 CALLERLAB convention in Reno, Nevada. It spawned the now famous catchphrase that "Nobody is talking about square dancing because nobody is ... Read More

Larkspur Tam Twirlers – Invite Public

Realizing a marketing opportunity in having the non-dancing public see a large Saturday dance, the club recently advertised their dance to the general public. Non-dancers were invited to attend at ... Read More

Otonabee Squares – Success Starting a New Club (2009)

Report from Jean and Howard Lander about their success in starting up a new club in Peterborough, Ontario. The report contains much interesting information about how they advertised, promoted, and ... Read More

Operation Frontier – 2015, Milford, OH

If you think it’s inevitable that square dancing is destined to decline, ask any member of Frontier Squares from Milford, Ohio – and they’ll offer a different opinion ... Read More

Morrison Grand Squares – Zero to 60 in Two Years

Morrison Grand Squares in Morrison, IL went from zero to 60 members in just two years. This item shows how they did it and provides details of their marketing plan ... Read More

Small Town Club Has 5 Squares of Beginners

The Town of Strathroy has a population base of about 8,500, located about 35 km west of London, ON. Including some surrounding rural areas the natural catchment area is about ... Read More

BC Westsyde Squares Recruits 29 New Dancers

This story describes how Westsyde Squares in British Columbia used marketing savvy and well targeted advertising to recruit a large new contingent of dancers. It contains a lot of great ... Read More