Morrison Grand Squares – Zero to 60 in Two Years

Morrison Grand Squares in Morrison, IL went from zero to 60 members in just two years. This item shows how they did it and provides details of their marketing plan ... Read More

Happy Time Squares, Lawrence KS

In four years the Happy Time Squares in Lawrence, Kansas, went from zero to 140 members! ... Read More

Duke City Singles and Doubles – a Revival Story

In 2012 the club was very close to folding due to lack of members so new club leadership took responsibility to develop a growth strategy. The result – by 2017 ... Read More

Using Hearing Assist System To Slave One Amp To Another (Handout)

This handout from the CDLS session at the 2017 CALLERLAB convention explains how to slave one sound system to another using a hearing assist system. This avoids having to string ... Read More

Approaching Malls With Vacant Storefronts for Demo Spaces

Check out this article in today's Chicago Tribune. Our club reached out to a local shopping mall with lots of empty storefronts. The management company was very interested in bringing ... Read More

Enticing New Callers

Here is a report from Arlene M. Kaspik about the New Callers Seminar that took place during the ILLINOIS SD CONVENTION, July 30, 2016, in Itasca. We are so incredibly ... Read More

Using Yard Signs to Promote Square Dancing

How the Swinging Sugar Squares of Evergreen Park, Ill. effectively used yard signs to attract more interest in their classes ... Read More

Rocky’s Success Story

Three years ago the Rocky Mountain House Whirlaways were struggling to hold their own. This spring they already have 2-1/2 squares signed up and paid for, for next fall, and ... Read More

174 Prospecting Ideas

Timberline Toppers is a club that has dramatically grown their membership by creating an effective plan and executing it repeatedly. One element of that plan is to use a variety ... Read More

Timberline Toppers’ Recruiting Plan

Timberline Toppers in Colorado created a recruiting plan that they used repetitively over a period of several years resulting in a dramatic regrowth of their failing club. In 2005 they ... Read More

CALLERLAB Convention Audio Recordings (as of Oct 31, 2018)

Each year the CALLERLAB Convention provides two full days of education and information sessions. For many years audio recordings have been made of selected sessions, and latterly some have also ... Read More

Using Yard Signs to Advertise

IDEA: Advertising square dance lessons by placing a sign on a lawn or a poster on a telephone pole is not new. But this new twist shows how with a ... Read More

Operation Frontier – 2015, Milford, OH

If you think it’s inevitable that square dancing is destined to decline, ask any member of Frontier Squares from Milford, Ohio – and they’ll offer a different opinion ... Read More

Using The 12 Session Twice Per Week Program in Red Deer, Alberta

For the 2014-15 square dance season, the Red Deer Square Dance Club decided to try something new and untested for introducing New Dancers to square dancing. Instead of the usual ... Read More

Experience Using the Nest System in Calgary, Alberta

The Banff Trailers Club dance every second Saturday, and have New Dancer lessons every Monday night. Each September several New Dancers would join, but due to factors such as illness, ... Read More

Success Using Fast Track in Edmonton, Alberta

An account of how using a Fast Track program helped to reinvigorate the Country Sunshiners club ... Read More

Advertising Brochure Stressing Health Benefits

IDEA: It is a different approach. I am stressing the health benefits of square dancing. The idea is we will get these rack cards professionally printed. We will buy the ... Read More

Multi-Cycle Program X Plan from Gardner Patton

In the past there have been plans that provide for a Program with less calls (ABC, Community Dance Program, Basic 1, etc.) with little thought to moving those folks who ... Read More

Otonabee Squares – Success Starting a New Club (2009)

Report from Jean and Howard Lander about their success in starting up a new club in Peterborough, Ontario. The report contains much interesting information about how they advertised, promoted, and ... Read More

Using Square Dancing For Rehab (2004)

Report from Barbara Blencoe about how her square dance group and activity helped her rehabilitation from a stroke ... Read More

Include Non-Dancer Events At Festivals and Conventions

IDEA: We used to go to an annual 1-day festival. In the evening they had a non-dancer hall. We could bring non-dancing friends and they would spend a couple of ... Read More

Success Story Growing Classes

Report from Don Wood describing how they revised their beginner offerings to increase their recruiting success ... Read More

Rutgers Promenaders Rebuild

Report from Ken Robinson describing how Rutgers Promenaders rebuilt their club after a period of decline ... Read More

No Experience Necessary Dances

Report from Dave Harry describing how combining a "no experience necessary" floor with a Mainstream dance introduced 15 squares of non-dancers to our activity ... Read More

Village Swingers Club New Recruiting

Report from Eva Murray about how over a period of years the Village Swingers is rebuilding their club through effective advertising and improved teaching programs ... Read More