MCASD Promotion and Recruitment Campaign

Type: Winning Ways Story
Submitter: Christine Steffy (sillydog56@icloud.com)
Date: 2024-07-29
Description: This story describes the encouraging results of a cooperative dancer recruitment campaign sponsored by the Metropolitan Chicago Association of Square Dancers (MCASD). Over several years this campaign has driven a steady increase in the numbers of new dancers, media coverage, and general public awareness of square dancing. The full report, which you can read by clicking on Read More below, outlines all the details of how they made this happen, including: funding, staffing, procedures, reporting, campaign content, and year-by-year statistics.

Key to this story is the fact it is a cooperative venture supported by multiple clubs to coordinate their marketing and recruitment drive. It is a truly inspiring story of success through cooperation.

The public entry to their process is via their website ucansquaredance.com. Check it out!