New Dancer Marketing Website with Free Promotional Videos

The CALLERLAB Marketing Committee teamed up with Sleight Advertising of Omaha, NE to create a new professional web site and series of videos available to callers, clubs and local associations in efforts to aid the promotion of square dancing. Working alongside several members of the CALLERLAB Marketing Committee, Sleight developed a professional, well thought out web site representing our marketing insights to the non-dancing public. The site includes the promotional videos that were launched at the 2022 CALLERLAB Convention.

The new marketing web site can be accessed at livelivelysquaredance.com. The CALLERLAB Marketing Committee recommends attaching this URL to all promotional activity done by callers and clubs when recruiting new dancers. It will be a great tool to familiarize prospective dancers with the square dance activity.

The promotional videos are available on the CALLERLAB YouTube Channel as well as on the new livelivelysquaredance.com web site. The videos can be embedded on square dance websites and shared on social media. They are provided for use at no cost. However, for a small additional fee, clubs can customize the last slide of the longer video to include your next event, date, and contact information. The fee is $25.00 and a link will be provided for you to download the completed project. Requests should be submitted to info@CALLERLAB.org.

More information about the Marketing Committee work can be found at callerlab.org/marketing. For additional questions, please contact the Home Office at info@CALLERLAB.org or Jack Pladdys at jpladdys@gmail.com.