- Type
- Collection
- Author
- Claudia Littlefair (claudia.littlefair@gmail.com)
- Last Update
- 2021-04-02 17:00:58
- Description
-
Claudia Littlefair is the editor of the Alberta Chatter newsletter. This edition provides a wonderful compilation of a number of articles dealing with advertising, marketing, promotion, and recruiting. You can see the table of contents for the edition below. Follow the link to access the newsletter.
Newsletter Table of Contents
Name of Article Page 1. No ‘One-Shot Wonders’ in Advertising – by Mike Hogan …..……….....................……. 2 2. *New* CALLERLAB Resources: Teaching; Knowledgebase; Dances ………………….……… 3 3. A Lesson In Marketing – Producing An Effective Print Ad – by Brian Elmer ….………….. 4 4. *New* Canadian Society Pinterest Account ………………………………………………………..…… 6 5. Marketing On-Line ………………………………………………………………………………………………..…. 6 6. The Off-Season …………………………………………………………………………………………………..……. 7 7. Favorite Website Picks for Promotional Ideas ………………………………………………………..… 8 8. Recruitment – by Tim Marriner …………………………………………………………………………..….… 9 9. Rocky Mountain House’s Success Story – by Doreen Guilloux …..……………………………. 10 10. ‘Winning Ways’ Success Story – New Jersey Rutgers, Ken Robinson …………………….... 12 11. Selling the “Why” ………………………..………………………………………………………………………….. 13 12. What Sells – Facts or Benefits? …………..…………………………………………………………………… 14 13. Signs Speak Volumes …………………………..………………………………………………………………….. 15 14. Summer Demos – by Mike Seastrom …………..………………………………………………………….. 16 15. Writing a News Release, “The Modern Square Dance Image” CALLERLAB, 1978 ……… 17 16. Who’s Your Target – by Mike Hogan ………………………………….…………………………………... 18 17. On-Line Articles Bring In 20 New Dancers ……………………………………………………………….. 19 18. Why Fax? ……………………………………….……………………………………………………………………..… 20 19. Marketing To Baby Boomers …………….……………………………………………………………………… 21 20. Today’s Square Dancer – Do We Have An Image Issue? …………….…………………………….. 22 21. Successful Square Dance Recruiting – Does It Exist? by Patrick Demerath .………. 24