Collection Of Marketing and Recruiting Articles

Type
Collection
Author
Claudia Littlefair (claudia.littlefair@gmail.com)
Last Update
2021-04-02 17:00:58
Description

Claudia Littlefair is the editor of the Alberta Chatter newsletter. This edition provides a wonderful compilation of a number of articles dealing with advertising, marketing, promotion, and recruiting. You can see the table of contents for the edition below. Follow the link to access the newsletter.

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Newsletter Table of Contents
Name of Article	Page
1. No ‘One-Shot Wonders’ in Advertising – by Mike Hogan …..……….....................…….	2
2. *New* CALLERLAB Resources:  Teaching; Knowledgebase; Dances ………………….………	3
3. A Lesson In Marketing – Producing An Effective Print Ad – by Brian Elmer ….…………..	4
4. *New* Canadian Society Pinterest Account ………………………………………………………..……	6
5. Marketing On-Line ………………………………………………………………………………………………..….	6
6. The Off-Season …………………………………………………………………………………………………..…….	7
7. Favorite Website Picks for Promotional Ideas ………………………………………………………..…	8
8. Recruitment – by Tim Marriner …………………………………………………………………………..….…	9
9. Rocky Mountain House’s Success Story – by Doreen Guilloux …..…………………………….	10
10. ‘Winning Ways’ Success Story – New Jersey Rutgers, Ken Robinson ……………………....	12
11. Selling the “Why” ………………………..…………………………………………………………………………..	13
12. What Sells – Facts or Benefits? …………..……………………………………………………………………	14
13. Signs Speak Volumes …………………………..…………………………………………………………………..	15
14. Summer Demos – by Mike Seastrom …………..…………………………………………………………..	16
15. Writing a News Release, “The Modern Square Dance Image” CALLERLAB, 1978 ………	17
16. Who’s Your Target – by Mike Hogan ………………………………….…………………………………...	18
17. On-Line Articles Bring In 20 New Dancers ………………………………………………………………..	19
18. Why Fax? ……………………………………….……………………………………………………………………..…	20
19. Marketing To Baby Boomers …………….………………………………………………………………………	21
20. Today’s Square Dancer – Do We Have An Image Issue? …………….……………………………..	22
21. Successful Square Dance Recruiting – Does It Exist? by Patrick Demerath .……….	24